Decided to do a little self-testing today. Result? Purchased a 12 pack of Tecate. Skully isn't the brightest bulb in the socket, but then again, he isn't the dimmest either. Or, at least, so he thought.
Sat down and took note of some of the major lessons I have learned lately. In the spirit of complete transparency (ok, as much as you get from a guy that writes under a psuedonym (let's see what spell check does on that one), here they be:
1. If it sounds too easy... be prepared. Something is going to "suddenly" come up.
2. Price last... details first. Been bit by the "Columbo" thing a number of times.
3. Relationships are great... but they are secondary to the belief (in the mind of the customer) that you are providing incredible value.
4. "Tentacles"... better have a lot of points of contact (and influence) within any customer as roles are being changed almost daily.
5. Hire really, really great people... but only if you can stand working with them.
Sounded pretty good until I realized how basic these are... and how many blasted times I have had to re-learn them.
I offer them up to you in the desire that you too will benefit... ok, not really. I offer them up so you can see just how many times you have re-learned your most "Brilliant" insights. After all, misery loves company (or beer). Feel free to send beer. Donations are accepted.
Dr. Vivek Murthy
5 years ago
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