Skully... A Man of Intellect

Short and to the point.

I heard from seven people today that their products are, "better than everyone else's". Yes, I counted. Mathematically impossible as all seven of these people offer the same product category. For reasons beyond my willingness to contemplate, I found this interesting. How could everybody's products be better than everyone else's? Only in the world of marketing can claims like this be made without reservation... all the while knowing that:

1. No one believes it. Either teller or listener.
2. Nobody cares.
3. It probably comes down to price anyway.

See how smart Skully is.

Further "intellectual observation":

Some folks I know raised their prices. In a big way.
They sell "commodity" products.
People bought from them anyway.
Trust me, they don't do anything special or in marketing-speak, "value-add".
For them, the concept of price elasticity seems to be invalid while for others it holds true.
Yes, there are factors that have not been measured and identified.
No, this is not a statistically relevant test.

Point? Sometimes it is better to just try something than to over-think it. Maybe that's why a whole lot of mildly intelligent people do a whole lot more than the brainiacs.

Other point? There is hope for Skully. After all, he's a whole lot less brilliant than everyone else.