Sunday, December 7, 2008

Where Humanity Went Wrong

Now, before you think Ol Skully has gone round the bin and is looking to solve some major world crisis, keep in mind that’s just not his style. The world is facing some pretty big problems like, the lame idea that some zealots have about downsizing fast food portions. That’s just plain ludicrous. I say, “Bring on the 128 oz. Mega Gulp!” By the way, its not really consumer advocate groups, it’s the fast food companies that just want to skinny up the portions and fatten up their wallets. Hey! My blog, my conspiracies.

No, what Ol Skully is talking about is email, texting, SMS, MMS, Twitter and the rest. All of this digital connectivity is disconnecting us from one another on a very personal level. Remember way back in those school days when they taught you that most of communication is non-verbal? Well, show me how to do that electronically! Point is, words, by themselves, don’t and can’t convey the whole message. Oh, you say, “But what about those cute little emoticons? I’ll tell you what to do with that emoticon. Besides, if you are over the age where you or your friends use a smiley face to adorn your “i”, then don’t even think of using emoticons. Aint no way anybody is going to take you seriously. Period.

Nowhere is the lack of “human touch” (no, I don’t mean a happy ending) more important than in sales and customer interactions AND FOR SOME REASON EVERYBODY THINKS IT’S OK TO CORRESPOND VIA EMAIL (see how I am yelling)!

Want to improve your real relationships? How about trying the good old-fashioned hand-written note! All the great salespeople know it’s importance (Joe Girard, Tom Hopkins, Harvey MacKay, etc.) and those notes are never more important than now. When was the last time you got a personal card, note or letter from somebody? Can you even remember? If you do recall that little trivia data bite, it’s because they are so rare!

Do humanity a little favor (for fun and profit), send some good old-fashioned thoughts through snail mail. Who knows, maybe between us, we can change the world. Ok, probably not, but we can sure let people know we care about them… and that, my fellow pirates is precisely what makes people care about us.

Well, Skully has to run, he’s gotta send an email to his dear Mother, just to touch base, you know.

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